CORINTHIANS ESTREIA SEU NOVO UNIFORME HOJE CONTRA O CORITIBA

A legislação brasileira foi fundamental para desenhar o último contrato de patrocínio assinado pelo Corinthians. O time alvinegro apresentou na última terça-feira (06) uma parceria de três anos com a cervejaria espanhola Estrella Galicia, que desembolsará algo em torno de R$ 10 milhões por temporada de associação. Se não houvesse restrições impostas pela Justiça, porém, esse valor poderia ser bem maior.

O Brasil tem impeditivo para exposição de marcas de bebida em uniformes de times de futebol. Por isso, a Estrella Galicia ocupará apenas camisas de treino e roupas de viagem do Corinthians – e usará nos dois casos o logotipo de sua versão sem álcool.

“Não podemos jogar com propaganda de bebida alcoólica. Óbvio que se pudesse o valor cresceria”, explicou Gustavo Herbetta, superintendente de marketing do Corinthians, em conversa com o UOL Esporte.

A questão é especialmente relevante para o Corinthians porque o clube tem uma meta de arrecadar R$ 70 milhões com propriedades do uniforme em 2016. A diretoria já tem contratos que somam R$ 47 milhões (R$ 30 milhões da Caixa Econômica Federal, R$ 10 milhões da Apollo Sports Capital e R$ 7 milhões da soma entre Tim e Special Dog), sem contar o aporte da Nike (como é balizado pelo dólar, o valor desembolsado pela fabricante de mateiral esportivo depende de cotação da moeda norte-americana)

.corinthians

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